Insights
Notes from the studio
Straight answers on what software costs, how projects actually run, and the decisions worth getting right before you build.
What a custom app actually costs in the UK
Nobody publishes prices, so everyone guesses. Here is what drives the number, what a realistic range looks like, and the questions that move a quote by tens of thousands.
Read itWho owns your app? Ask before you sign
Plenty of businesses discover they do not own their own product only when they try to leave. Five questions that surface the answer in one conversation.
2 min readNative or cross-platform? A straight answer
The honest version: for most businesses it matters far less than the internet suggests, and the deciding factor is usually team and budget rather than technology.
2 min read
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